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Finnish heavyweight Itella Group takes over Connexions' ownership...
... with a view to significantly accelerate the pace of investments and development and to build a Russian direct marketing powerhouse.
Negotiations with Finnish Itella Group started in the summer of 2007. The Group's CRM division was looking for ways to enter the Russian market and develop its CRM consultancy business.
Itella's experts found Connexions to be their best choice.
Connexions views this development extremely favorably.
Firstly, Itella's financial muscle and long-term orientation with respect to the promising Russian market ensure that Connexions will have ample resources and support to execute on its vision.
Secondly, Itella and Connexions share a common philosophy with respect to CRM and Marketing Communications. This partnership is a terrific opportunity for both companies to jointly develop marketing services based on analytical and data insights as well as new media.
Please read the official press release.
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